The advent of the internet has exposed novel vistas for doing business. According to a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to market their services and products to an evergrowing population of internet users.
The internet has brought alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the internet.
Inbound or internet marketing, is marketing on the internet or in the digital sphere. It requires into consideration things like page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business really wants to serve ads to.
The need to market products and services online has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a digital online marketing strategy and 16% companies said that they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers suggest that there are still businesses which have not been subjected to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated internet marketing strategy if they desire to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will undoubtedly be gained by existing and start-up competitors and they will never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India can help businesses harness the energy of a robust web-based online marketing strategy. Using novel platforms just like the social media can be a game changer as increasing numbers of people are using them to activate with brands. It really is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
media marketing companies is the present and the future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon as the time is right.